Marketing Seminar: Behavioral Experiment with Product Shortages
This was a behavioral decision-making experiment designed and conducted by me as part of a marketing seminar at the University of Hamburg. The goal was to show that consumers will adjust their demand for products that are uncertain, in this case the availability of car sharing nearby. A survey was designed that placed the subjects in a demand situation for car sharing with one group receiving a product that was heavily demanded, while the other was the control group. The product shortage was perceived by the subjects, who were recruited both on social media as well as on the platform Amazon Mechanical Turk. An appropriate survey with attention-checks and an optional lottery was designed to encourage participation. The collected data was checked for accuracy and evaluated using SPSS.